This episode assesses the close relationship between the voice app industry and the content marketing industry. And the resulting potential demand for voice solutions from content marketers.
Audio Content Strategy, Production and Marketing
VoiceMarketing: A Podcast About Marketing for Voice and Audio Products
Campbell’s Kitchen is one of the first major brand Alexa Skills. In this episode, we talk to Will Hall, Chief Creative Officer at the Rain Agency. Will was pivotal in the development of this voice app, and we’re going to discuss a number of related topics. Like their approach to designing the app. The Chief Creative Officer role in the process. Pre and post launch marketing tactics. And his biggest lessons from the project.
We delve into the voice personality parameters you can use to shape synthetic voices. A goal of this process is to achieve a voice with personality traits that will be most persuasive with your users or target audience. We’ll use an example of Darth Vader as a target voice personality, and play with different synthetic voice parameters to get as close as possible to the essence of that voice quality, using SSML with Amazon Polly.
Looks at how Stanford professor of Communications and voice personality researcher Clifford Nass employed the personality model developed by psychologist Jerry Wiggins to guide voice designers in developing more persuasive voices.
Arrovox strategizes, develops and markets audio content and advertising, including podcasts, radio ads & voice apps. Founded by advertising creative director and marketing technology entrepreneur Doug Schumacher.