When is the right time and the wrong time to use synthetic speech in a voice experience? In this episode we listen to synthetic voices reading 6 types of voice script content, and see how various content types compare. Show … [Read more...] about Ep 07: How Listenable Is Synthetic Speech?
The name you choose for any product or company is the most important branding decision you'll make. In this podcast episode, we look at a number of critical considerations, including legal, platform and branding issues. References Research and … [Read more...] about Ep 06: Voice App Naming
About This Episode This episode explores the close relationship between podcasting and voice apps. Guest on this episode is Jenny Wall, Chief Marketing Officer at podcasting network Gimlet Media. References Guests Jenny Wall, Chief … [Read more...] about Ep 05: VoiceCasting. Where Voice Apps Meet Podcasting.
This episode assesses the close relationship between the voice app industry and the content marketing industry. And the resulting potential demand for voice solutions from content marketers. Special guest is Robert Rose, Chief Strategy Officer at … [Read more...] about Ep 04: Voice Opportunities in Content Marketing
About This Episode Campbell's Kitchen is one of the first major brand Alexa Skills. In this episode, we talk to Will Hall, Chief Creative Officer at the Rain Agency. Will was pivotal in the development of this voice app, and we're going to discuss a … [Read more...] about Ep 03: Case Study: Campbell’s Kitchen Alexa Skill
About This Episode We delve into the voice personality parameters you can use to shape synthetic voices. A goal of this process is to achieve a voice with personality traits that will be most persuasive with your users or target audience. We'll use … [Read more...] about Ep 02: Synthetic Voice Personality Parameters