Arrovox applies creativity to voice. We work with developers, agencies and brands. Our background of audio writing, brand strategy and content marketing forms the ideal foundation to our mission:
Creating voice experiences that make an emotional connection with users
Read below for more on each area of service
We view voice design as creating a brand asset. The first steps toward building a long term relationship with your audience via the voice platform.
A key part of that is projecting a personality your audience identifies with and relates to. Equally important is telling a consistent story across all your voice and audio properties.
Brand Voice Strategy
It all starts with a solid strategic foundation. Understanding who you’re talking to, and just as importantly, who’s doing the talking. That strategic handshake is critical to building a long term relationship with your audience.
Our brand strategy process ensures that your voice personality is at once relevant to your audience, distinct from your competition, and true to your brand.
Listen to an episode of VoiceMarketing on the voice clarity gained with using the Wiggins Personality Model
Voice Personality Definition
Knowing the type of voice personality you need is a big first step. Next comes articulating the linguistic embodiment of that voice.
We achieve that by defining the precise qualities of the voice, generating sample dialogs, developing conversation flow diagrams, and constructing a language style guide to ensure consistency and longevity.
The result is your brand voice is clearly defined for any employee, contractor or consultant who creates voice communication on behalf of your brand.
Listen to an episode of VoiceMarketing on working with personality parameters in the voice design process.
Voice Casting Session
When all the contributing factors have been accounted for and the brand voice foundation has been laid, it’s time to bring the voice to life.
Whether you have a human casting call or you’re looking for the perfect text-to-speech voice personality, Arrovox has extensive experience to guide you through the process. From defining the casting call creative brief to reviewing entries and honing in on the final selection.
The saying “content is king” isn’t for naught. There’s no amount of brilliant strategy or top notch technology that can coerce people into consuming content they don’t want to.
Once the strategy is in place, the technology built, and the advertising is driving droves of curious consumers, it’s the content that needs to make an emotional connection and keep the relationship going.
Our voice content approach utilizes a core bed of information to launch the content ideation process, generating a selection of relevant, innovative content packages. Our focus is on developing content that simultaneously appeals strongly to your audience, gives you distinction from your competitors, and is genuine to the very core of your brand.
There’s content research you don’t want to overlook. Like understanding the branded content being published by your brand and your direct and indirect competitors. Knowing what’s out there, what the expectations are, and what you’ll need to do to rise above the crowd is a necessary foundation to any further ideation.
To be implementable, a content audit must also account for available resources. And then translating that to a foreseeable content calendar based on production requirements.
The result is a clear understanding of all available content types, how they apply to your brand, and what you can realistically produce.
Supported by the Content Audit, the creative brief draws a direct line between the strategy and the big ideas. Ensuring your content will have the necessary distinction, relevance and authenticity to resonate with your target audience.
Listen to an episode of Homie & Lexy, a short-form comedy about two voicebots sharing the same house. When their owners leave, the bots conspire.
Prior to invoking your brand’s voice experience, your audience will most certainly have heard about the product somewhere. Perhaps it was mentioned by a friend. Or they saw it in an ad. Or heard about it on a podcast.
The point is, they’re going to arrive at your product with a preconceived idea of what it’s about. The uniqueness. The quality. The effectiveness.
That preconception of your voice product is the focus of Arrovox’s marketing services. Our experience across the various media formats gives us an understanding how brand communication flows from one channel to the next. Ensuring that all outgoing communications will form a consistent and motivating expectation in your audience’s mind.
Getting the voice right in the marketing campaign is second only to getting the actual voice product right. At Arrovox, we’ve written 100s of creative briefs for about as many different target audiences. And have extensive experience across the span of marketing channels. From broadcast media to online advertising to email marketing to content development.
Wherever your voice product needs its presence felt, we’ll make sure it makes the right impact.
Nothing will do more to establish your audience’s preconceptions about your product than it’s name, logo and keyart.
Arrovox guides you through the process of creating an ideal package for presenting your voice experience. A wrapper that sets an expectation and builds excitement, ensuring they’ve not only heard about the voice product, but want to experience it.
Listen to an episode of VoiceMarketing on critical naming considerations for voice apps
The leadership at Arrovox has years of experience creating advertising campaigns across every conceivable media channel.
From national TV ads, we understand the impact of an emotionally-powerful message. From interactive media, we realize the value of a seamless conversion funnel and database acquisitions. And from voice and audio, we know the unique qualities that audio-only experiences deliver.