There are somewhere in the area of 60,000 (and counting) voice apps on the market. And about 500,000 podcasts. Each one of them fighting for a limited share of the public’s time and attention.
VoiceMarketing is a podcast that explores strategies and tactics in branding and marketing to help voice apps, podcasts and other audio experiences generate awareness, favorability and use. Each episode of VoiceMarketing addresses a voice-related topic and highlights the critical issues and challenges, accompanied by tips and suggestions.
The host is Doug Schumacher, an advertising writer/creative director, and writer/producer of AI-themed sketch comedy podcast Homie & Lexy. Doug has held a number of industry roles, including traditional and digital advertising writer/creative director, digital marketing strategist, and co-founder of Zuum, a social media content analysis tool.
VoiceMarketing is a production of Arrovox, and a member of the VoiceFirst.FM podcast network.