Clients respect user research. Show them an impressive user analysis report.
using natural language processing and AI technologies to extract insights from user reviews
The surest way to make a relevant, usable app is to understand what your users want and need. And user reviews give you access to some of the most thorough, authentic, and abundant insights into precisely that.
Enter a+Vu
a+Vu is our review analysis solution. It employs entity sentiment analysis to extract important topics, or touchpoints, from the reviews. We then use AI to classify those touchpoints as experience zones, representing related areas of your app’s user experience.
And it works for both iOS and Android.
There are 4 major benefits:
- Understand what your users want
- Know your competitive advantages and challenges
- Cost-effective user research
- Benchmarking and performance measurement
Let’s take a closer look at each.
1. Understand what your users want
If you want authentic feedback, you can’t get much closer to the source than user reviews. Often written immediately after using the app. And yes, they can be negative, as there’s nothing like a bad experience to motivate a user to take action.
On the upside, this information is hugely valuable in understanding your user’s pains and frustrations. And knowing what changes to make to improve your app review scores.
2. Know your competitive advantages and challenges
Just like with your own brand, you can drill into the same entities, and see what your competitor’s users have to say. Comparing similar sections of the experience flow.
3. Cost-effective user research
User research is the cya for ux design. If you’re not doing it, you probably know you should be. But it can be time-, resource-, and budget-intensive. Alternatively, a+Vu enables you to deliver authentic and actionable insights quickly, and at low cost.
4. Benchmarking and performance measurement
How can you measure the impact of your work?
Actually, it’s simple.
Our sentiment benchmarking tracks and compares changes in sentiment. For a single touchpoint or an entire conversion funnel.
So there you have it. Four important ways to increase the positive impact of your mobile app development projects.
And now, a riveting 2.5 minute video overview:
a+Vu. Win the app wars.