Know your mobile app users better than anyone
using natural language processing and AI technologies to extract insights from user reviews
User reviews contain vast amounts of insights and wisdom about what users like and don’t like. The challenge is, it can seem overwhelming sifting through all that data to get those insights
Enter a+Vu
Using natural language processing and AI, a+Vu identifies the highlights from large volumes of reviews. Showing you in seconds what could take hours of sifting through the raw data.
And it works for both iOS and Android.
4 major benefits
- Understand what your users want
- Know your competitive advantages and challenges
- Cost-effective user research
- Benchmarking and performance measurement
Let’s take a closer look at each.
1. Understand what your users want
If you want authentic feedback, you can’t get much closer to the source than user reviews. Often written immediately after using the app. And yes, they can be negative, as there’s nothing like a bad experience to motivate a user to take action.
On the upside, this information is hugely valuable in understanding your user’s pains and frustrations. And making the changes necessary to improve your app review scores.
2. Know your competitive advantages and challenges
Just like with your own brand, you can drill into the same entities, and see what your competitor’s users have to say. Comparing similar sections of the experience flow.
If you’re doing similarly to your competitors, that’s an opportunity for distinction.
If you’re doing worse than your competitors, then you can monitor what your competitors are doing that makes their users feel so positive.
Lastly, if you’re doing better than competitors, then, among other things, that’s an opportunity to target their users and address their complaints.
3. Cost-effective user research
User research is the cya for ux design. If you’re not doing it, you probably know you should be. But it can be time-, resource-, and budget-intensive. Alternatively, a+Vu enables you to deliver authentic and actionable insights quickly, and at low cost.
4. Benchmarking and performance measurement
How can you measure the impact of your work?
Actually, it’s simple.
Our sentiment benchmarking tracks and compares changes in sentiment. For a single touchpoint or an entire conversion funnel.
So there it is. Four important ways to increase the positive impact of your mobile app development projects.
2 ways to get a closer look:
Summary Report Example
Analysis Tool Video Overview (2.5m)
a+Vu. Win the app wars.